Cambridge Associates has been at the forefront of sales skill development for over twenty years. We have run major sales skill and sales management development programmes for bluechip clients in the UK with some activities in the USA and Europe. Principles proven with our large clients have now evolved into short events suitable for smaller businesses.

The business is owned and managed by William Freeman.  He is the key speaker at events, supported by experienced associates - each selected to suit a particular simulation role.

William spent half his working life with IBM as salesman, sales manager and marketing manager. His final role with IBM was as manager of all sales and technical training. He joined Cambridge Associates in 1985 becoming outright owner of the business in 1995.

He advises many local businesses and was President of Kingston Chamber of Commerce in 2007, where he still serves as an active board member.

His book about ‘The Two Minute Message’ (how to apply your elevator pitch) is very popular with sales organisations and is now in its third major reprint.